Tim Ferriss sent a message on Twitter earlier today about an online service that allows you to analyze, in real time, whether or not the person you are talking to on the phone is telling the truth or is nervous for one reason or other.

LiarCard.com calling cards, is the software that is used on the hit TV show “MTV Exposed”. So, I would presume it is the real deal. I happened to have seen that show on MTV and it seems to work. The system has a unique technology which detects the emotional content of speech patterns and reveals lies and emotional makeup of the person on the other end of your phone calls.

LiarCard is accessible from any phone.
With lie detection so easy and affordable, it wil be increasingly difficult to lie when doing business on the phone.

Let’s say, I call you and I ask you: “Are you using the liar card on me?”

If you are using it, you can’t lie to me because I am also using it, so I know whether or not you are using it. And,if you ask me the same question, I can’t lie either.

Now, with both sides monitoring the other side, everybody has to be honest, or else,develop skills worthy of the best secret agents.

More and more, it seems that a new way of doing business is emerging. We hear words like “transparency”, “reciprocity”, “karma”, “law of attraction”. All these point towards more honesty and less game playing in business.

I, for one,welcomes this new trend where business is less of a war zone and more of a collaborative arena.

Still, you have to know if the other person is willing to play the “collaborative” game or the “war” game. In the words of the last President of the USSR, Gorbachev: “Trust but verify.” . . . 

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For the past couple of years, an unknown brand has made quite a stir in the cheap video camera market. The Flip video camera is super simple to use. Just press the big red button to start recording and press it again to stop. Then, you simply press to pop out a USB plug which flips out off the side of the camera (hence the name flip) and you are ready to download to your PC or laptop. From there, it’s a cinch to upload to the Web.

This little portable camera, that fits in your shirt pocket, has popularized the use of video on blogs and online marketers just love it to get video testimonials to put on their websites.

The Flip is made by a company called Pure Digital and, according to folklore, started out by making a cheap $29 disposable video camera designed for quick download to a PC.  Somewhere along the line, a hacker found a way to reuse the camera over and over. Pure Digital was smart enough to realize that there was a market for a cheap camera and repackaged it into a sturdier and better camera along with more memory capacity and named it “The Flip“.

Now, it seems that Cisco, flipped over that camera and the company to the tune of $590 million.

Cisco is not a household name, they make sexy products like switches and routers but, in order to gain access into the very lucrative market of home electroncs, it has quietly bought companies in the past few years such as Scientific Atlanta, which makes a lot of cable TV boxes.

Now, Cisco has big plans: Why a laptop when you can upload directly from the camera to the web by way of WiFi or 4G wireless ?

Cisco wants to use its expertise in wireless technology to wirelessly connect all knds of small electronics appliances.

For example, you could connect your smart phone or PDA to your printer wirelessly. Scan a document and upload it to your cell phone. Download videos from your Flip cam to a DVD burner. Have all those peripherals work wthout the need of a PC. In fact, Cisco is working on a home storage center for various media such as photos, videos and audio.

With their acquisition of Scientific Atlanta, they have the technology to produce the next Tivo style recorder, which is in fact a PC in disguise. 

How do you see the future of home entertainment, video and the web ?

Leave your comments.

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I left a comment on Alex Mandossian’s blog about a recent entry of his.

Quite an entry I might add. Needless to say, I agree with his well researched post and am glad that people who have a platform use it to promote ideals and help point towards the future.

In my comment, I say that 80% of the working population used to be entrepreneurs until about 1945. These numbers are approximations and may vary from state to state and country to country but they are a prety good ballpark figure. What happened since then?
The second half of the 20th century was, in my opinion, an aberration that needs to be corrected. 

Maybe I side too much with the entrepreneurs, but is it just coincidence that with the rise of the corporation era, to the point where entrepreneurs only made up 10% of the working population, was also the time when all of our environmental problems started . . .

It is often said that large corporations can’t adapt quickly because they are too big, that they are conservative and don’t like to change their ways. When they start causing a problem, they keep on making it worse because they don’t change their ways.

Hopefully, the next generation of interdependent entrepreneurs will be quicker at solving all of the pressing environmental issues that are currently putting the survival of the human race at stake.

Despite my optimism, I am reminded that it was in fact two very ambitious entrepreneurs, Henry Ford and John D. Rockefeller, who helped launch the big corporation era and our dependence on cars and oil, the two most important causes of our current environnmental and political predicament.

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