Leaner posts

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I remember in high school and college when I would cringe when the teacher would ask for a 1,500 words essay. I thoughts I’d never find enough material to fulfil those requirements.

Flash forward to today and I have to pare down my posts so they don’t exceed 1,500 words.

I seldom read long blog posts myself, so how can I expect others to do read my longposts?

I will rethink my writing style to make posts more concice. Go for bullet points with links to other pages within this site where more background is offered to those who wish to better understand the “behind tehs scenes” of my reasoning.

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The Cost of Oil

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Last week the barrel of oil had its highest one-day increase ever. Every time that I hear news concerning oil prices, that always makes me realize how dependent we are on oil.

I try to imagine how we could get out of that dependency. The thing is, even if the governments of the seven or eight largest economies in the world were to buy back all of the cars and trucks in order to replace them with vehicles using alternate fuels, there would still be a lot of industry and processes requiring oil.

Besides, it would cost a fortune to buy back all those cars. And then, what to do with those cars? How could we recycle all of them?

An alternative would be to make the necessary changes to adapt those cars to run on alternative fuels such as ethanol, methanol, gasohol,  alcohol and even hydrogen.

The problem is that to produce those alternative fuels requires huge amounts of energy. Oil, on the other hand, is already there, all we have to do is pump it. But ethanol has to be grown as corn, then harvested, and then processed into fuel. The growing and harvesting is very energy consuming.

So the question is how can we make all of that energy to grow that alternative fuel? Fossil fuel again? You see, even replacing all the cars by electric cars, there’s still the question of how do we make all of that electricity?

In the United States only a small percentage of electricity is made by way of either hydroelectric power, nuclear power, and alternative sources of energy such as wind geothermal and solar energy. The bulk of the energy made into United States uses oil, gas, and coal.

For decades, environmentalists have been crying out for more use of solar energy. There are even some highly elaborate systems that would involve building huge solar arrays in outer space. These large arrays of solar cells would convert solar energy into electricity and transmit electricity, by way of microwaves, wirelessly down to earth to various locations around the globe, wherein  huge microwave collectors would collect the electricity being beamed down to earth and distribute it.

Of course, there are concerns that the strong beam of microwaves could create some sort of a health hazard because microwaves are what cook food, so any stray planes or even migratory birds passing through the beam would be cooked within seconds. Then again, it would be fairly easy to forbid air traffic to fly in those very  narrowly focused zones. Also, it is a relatively easy to map out migratory birds paths which are fairly consistent and build those collectors away from those paths.

Of course the occasional stray birds would have a problem but it is so likely that the bird would feel the microwave and fly out of the zone before any harm is done.  Although the beam is fairly focused there is always a little gray area of weaker signal surrounding the area of strong focused beam. So, entering a beam zone would occur gradually enough for a stray bird to fly out of it. The same would apply to land animals as well. The beam is limited as far as ground penetration is concerned. Besides, most of its strength is taken up by the collector, so the ground underneath would only have minimal stray radiation.

These are the primary concerns, healthwise. I am not aware of any other health concerns if the can arrange for a humans and animals alike to the avoid being in the direct path of the beam.

Another concern has to do with possible casting of shadows on the Earth’s surface when the huge arrays would pass between the sun and the earth. Given that the distance of a geostationary satellite would be about 22,000 miles above the earth, it would be fairly easy to position these arrays so that they would not cast a shadow on the earth.

There is always the question of cost and who would pay for that and so on and so forth. Then again, what costs results from us totally wiping out life from the surface of the earth?

Another way of generating electricity is to focus on multiple small sources of power generations. Recently, some engineering firms have proposed high-rise buildings that would capture wind so as to actuate wind chargers that would presumably produce more power than they would consume, so that they could actually sell excess electricity to surrounding residences.

It is very important to find ecologically friendly and cheap sources of electrical power that would help reduce the costs of producing alternative fuel because right now, the only form of fuel that doesn’t cost anything s biomass, which usually contain stuff that we want to get rid of anyway.

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Could Internet Marketers Save the Human Race?

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Let me put some perspective on things first.

Nobody knows how a new technology will lead us. Heck often times, the darn thing is invented without a specific purpose in mind. It just is. When Arthur Fry the Post-It (TM), he had to distribute massive amounts of them to coworkers, friends and family so that they would find uses for it!

Every time something new comes along,

the only point of reference is what came before it.

When Bell invented the telephone, he thought it would be a great way for people to listen to music at home. The phone as a one way device. When radio was invented, decades later, they saw it as a wireless telephone and, except for the army, emergency services and HAM radio geeks, radio ended up pretty much the way Bell envisioned his telephone — as a device that allows people to listen to music at home.

Every time something new comes along, the only point of reference is what came before it. Why do you think they coined the term “Motion Pictures”? Because at first, movies were nothing more than photographs – pictures — shown in rapid succession so as to give them the illusion of motion.

When a means of communications finds its own language,

then it can become an art form.

For a while, like it was the case for photography, movies were basically used mainly for showing news events and travel scenes. Some thought that maybe they could be used to record classic stage plays. Then, film makers found that they could use moving cameras, framing, cutting, camera angles to create a unique language impossible to reproduce by any other form of communication. When “cinema” found its language that made it achieve what nothing else could, that is what made it transcend into being more than just a series of still pictures set in motion.

What goes for the forms of communication, such as dance; literature; music, also goes for medium of communication, such as newspapers; telephone; radio; or television. Each medium must find its own specific “thing” that makes it unique, the “thing” that makes it transcend above and beyond whatever came before it.

Then came teh Internet

The newspaper became a fast and efficient way of spreading information. Much faster than books that took weeks or months to print. When radio came along, news events could be broadcast as they happened and to a very large audience. The simple action of being instantaneous, of being able to hear the voice — with all the subtleties of the tonality — of the people at the microphone brought that medium above what could be achieved by print alone. When television came along, people were already used to seeing the weekly newsreels while going to the movies. Television was nothing more than radio combined with movie newsreels.

Then, came the Internet. The Internet, more particularly the World Wide Web part of it, combines all of what a newspaper, a magazine, a reference book can offer. Moreover, it does all of what radio can do. All of what television can do. On top of that, it can be used as a phone, a fax, a telegraph. That is fantastic. Sure combining all those features into one single application is convenient but it does not produce synergy. As of yet, the Internet is not more than the sum of all of its parts. It has yet to find its ” thing”.

When it comes to using the power of that amazing tool, we have barely scratched the surface of what it can do. We are just like Bell, seeing one use when in fact there may be something totally different waiting around the corner. We are like the early motion picture pioneers, just happy to see moving images of a landscape passing by as the train the camera is on moves across the valley.

Marketing is a two headed beast

Scientists and engineers are already talking about Web 3.0, which promises a more extensive use of 3D, semantics, virtual reality, and artificial intelligence. It’s in the labs ready for its first commercial applications.

But what will we do with it?

What will be the social implications of such a technology?

Let me hazard a guess here:

To know what we could do with that upcoming toolbox, we have to look at those who have consistently made the most use out of all of what Web technology had to offer. Those who consistently push the envelope. Those who strive to communicate a message, grab the attention, raise awareness onto the most people they can reach.

In case you haven’t figured it out yet, I am referring to marketers who use the Internet. They are the ones most likely to seek out new technologies to better connect with their target market.

Marketers always see new opportunities to use innovative ways of communicating and changing the rules. By trying to “game” search engines, marketers forced Google to build better algorithms so that only quality, relevant content shows up at the top of its search results.

Marketing is a two headed beast: It can push bad products and services just as well as good ones. In the wrong hands, marketing becomes propaganda, r even worse, brainwashing. The messages communicated can enlighten us, inform us or just overwhelm us with useless drivel.

Walk a mile . . .

What the best marketers, the most enlightened, the most ethical amongst them should do is to push towards what the true promise of the Internet will be. The “thing” that will bring synergy to it.

There is an old well known Chinese proverb “Walk a mile in another man’s shoe . . .” –Or walk a thousand miles, depending on the source, your mileage may vary ;-)

Well, guess what, that is the promise of the Internet.

With all this technology, with that virtual reality, that instantaneous global communication accessible to all, for the first time, in human history, it will be possible for one human being to transfer to a second human being enough information so that the second human will be able to live the reality of that one human being.

Let’s pause for a second and ponder at the implications: Let’s just imagine two very different cultures, at odds, being able to understand, — truly understand — the other culture’s point of view.

Let us just imagine how fast and easy it would be to resolve conflicts. From global conflicts all the way down to conflicts between spouses, business partners, various individuals.

Could that be?

Surely, marketers would be the first to jump at the chance of being able to influence their potential clients. A powerful tool indeed.

When Edward Murrow made his famous speech in October of 1958 about the then new tool that was television, he said:

This instrument can teach, it can illuminate; yes, and it can even inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise it is merely wires and lights in a box. There is a great and perhaps decisive battle to be fought against ignorance, intolerance and indifference. This weapon of television could be useful.”

Unfortunately, for the most part, since then, television has become the cesspool of human creativity, and a propaganda tool for large corporations.

As an excuse, we can say that the world of the 1950s was comparatively primitive: There was still segregation in the southern United States, France and Britain were letting go of their last colonies, “women’s lib” was a yet uncoined expression.

Now, as we move towards the second decade of the 21st century, we are enlightened — Aren’t we?

We have all those high profile Gurus preaching high ethics and moral values, popular books such as “A new earth”, movies like “The secret” and the upcoming “The shift”.

It is the responsibility of those who will be the first to use those new technologies to balance financial and selfish gains with ethical and selfless (charitable) pursuits.

The responsibility is huge.

We have messed up in the past. We have got one more chance to make it right. Do we, as a society, as a “civilized species”, have the maturity and wisdom to pull it off or will we just make more realistic porn, and better mind control tools for political gains?

Could progressive marketers help show the rest of us how to use the new tools and as such bring about an enlightened society less likely to pollute itself out of existence?

P.S.  Total immersive virtual reality for the Web will be available within the next five years.

P.P.S. The choice is ours, let’s not mess this one up.

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Pleasantville

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The other day, I watched the movie “Pleasantville” (1998, starring Tobey McGuire). Briefly, the story revolves around two 1990′s teenagers being “magically” transposed in a 1950′s sitcom where their influence begins to profoundly change that complacent world.

To me, this film shows two things very well:

1) The implications of refusing change.

2) The consequences that a small change has. Some call it the “butterfly effect”.

The modern teenagers can’t help but bring about changes into that placid world of the fifties. The population is forever changed and cannot go back to the way they were.

Predicting the impact of the use of certain technologies in a psycho-social context is a tricky business. In future posts, strategies to foresee the future will be alaborated.

This should prove to be a lot of fun. Stay tuned . . .

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Either way, you are right!

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Whether you think that 1,849 is the number of projects that I have or that project 1,849 itself contains 1,849 projects, either way, you are right.

Project 1849 is about the sharing and the dissemination of ideas, information, knowledge.

Over the coming months, I will present a multitude of topics and, in bringing the future closer to the now, I will try to see how new technologies will affect the way that we live.

Topic discussion is of course welcomed and, depending on where you are in your understanding, some topics will be easy to swallow, while others will require a shift in mindset in order to accept.

Since we will all spend the rest of our lives in the future, we better get to know as much as we can and as early as we can.

So, stay tuned for the official opening of this blog, coming up soon.

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