It is always a good sign when large corporations get on the bandwagon.In this case, the sustainable development bandwagon.

There are currently two very different strategies taken large corporations in their drive towards sustainable development:

• A “sustainable brand” strategy: Clorox and S.C. Johnson have both chosen to create a “green” cleaning range.

• A “transversal” strategy: Procter & Gamble targets all mainstream consumers. The company gradually reinforces the “green” dimension of most of its flagship brands. It created “Tide Coldwater”, an “Ultra Downy” softener.

You can read the full article entitled “P & G’s Sustainable Development Strategy“

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From Costa Rica: Producing bio fuel, it is important  to ensure sustainable crop production that is environmentally and socially effective as well optimized. The Costa Rica News

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• Sustainable Development -- The HOME movie Luc Besson partnered with a French documentary filmmaker to produce an amazing documentary film that is a strong message sent to humanity: Stop procrastinating and take action now if we, as humans, want to have a future on this planet. The film was released on the Web and on various......
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Indigenous knowledge key to sustainable development:

Scientists should not forget to consider the knowledge of natives when it comes to implementing good environmental practices to certain areas. From a blog post in Just Means.

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The Abu Dhabi urban planning council asked helped from the city of Vancouver to help elaborate their their sustainable urban design.  Vancouver’s  co-director of planning, is serving as the emirate’s “special adviser.

The city of Abu Dhabi has requirements that are quite different, mostly heat and drought related.

Among other things, they want to develop more walkable communities.

You can read the full article at “Abu Dhabi Showcases Sustainable Urban Design“.

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A large corporation like Home Depot only adopted sustainable development measures following a public outcry and boycotts over the sale of their lumber products. Seeing a threat to their profits, they adopted more ecological and sustainable business practice in order to impove their public image.

But, in order for corporations to change their ways, it has to hurt on their bottom line and that only occurs when an informed public becomes aware of a situation that needs to be corrected.  Hence the need for a better educated general public.

Other large corporations like Wal Mart have also been made aware of certain of their business practices that needed improvement. Those two large retail chains require their suppliers to also improve their ways. For example, Wal Mart has asked their suppliers to provide less packaging so that there are less garbage generated by all the wrappings.

Educating the public can start in public schools from kinder garden on up but also through various means to educate the adult population as well.

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