It is always a good sign when large corporations get on the bandwagon.In this case, the sustainable development bandwagon.
There are currently two very different strategies taken large corporations in their drive towards sustainable development:
• A “sustainable brand” strategy: Clorox and S.C. Johnson have both chosen to create a “green” cleaning range.
• A “transversal” strategy: Procter & Gamble targets all mainstream consumers. The company gradually reinforces the “green” dimension of most of its flagship brands. It created “Tide Coldwater”, an “Ultra Downy” softener.
You can read the full article entitled “P & G’s Sustainable Development Strategy“
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